Pre-content creation checklist. A content audit is the process of systematically analyzing and assessing all the content on your website. There are many steps involved in crafting a good content strategy. This strategy is used to: Attract and engage a community of users, increase brand awareness and credibility, generate leads and sales, and expand the customer base. Actionable 5. and you have NO IDEA what that’s supposed to look like. Content Marketing is a form of online marketing focused on creating, publishing, and distributing content to a targeted audience. Content Optimization Checklist: Winning Content Strategy. The first part of the checklist is designed to help you hone your content marketing strategy and build the foundations of an ongoing content marketing program. To use the checklist properly, get all the members of the digital strategy team working through the checklist together and make changes as needed. It shares common ground with user experience (UX), interface design, web development, SEO, content marketing, public relations and traditional “offline” marketing. Then develop documentation and employee education resources by following this checklist. Content strategy is, again, very similar to content development – that’s because content development is part of an overall content strategy. Below are the content writing, brainstorming, and SEO checklists that are crucial to a smooth workflow. Enter your name and email to immediately receive your free copy of the 7-Step Checklist to a Website Content Strategy!. Shareable Hat tip to Colleen Jones, founder and principal at Content Science, who inspired some of these benchmarks. Use our checklist and tips to get started. Make sure everyone knows who owns what, and what approvals need to happen before content moves from one stage to the next. ... including an Advanced Content Promotion Checklist! Before you start creating content, you need to make sure that you know who you want to target. Definition of Content Marketing. Lately, it feels like 2015 again, and not just because I’ve spent the last four months comfort-rewatching Veep and the Cavs-Warriors NBA Finals. Think of those fairy tales you heard as a child. The final objective is to reveal strengths and weaknesses in your content strategy, and adapt your content plan to your current marketing goals. Before we dive into the content marketing strategy checklist, first, you need to check off the following items. It shares common ground with user experience (UX), interface design, web development, SEO, content marketing, public relations and traditional “offline” marketing. If it is part of your content marketing strategy, you can increase your campaign’s effectiveness by using a proven checklist. Create your target personas and content themes. Simple oversights and weak systems can easily sabotage your content strategy. If team members have their own checklists, combine them for maximum effectiveness. You should also stay up-to-date on best practices. First, Get Your Insights Once you dive into content creation, keep the following in mind to help you create the best content possible. Planning & Strategy. Have you clearly identified your own content types? Content Marketing Strategy Checklist Content Marketing Strategy you plan on how you are going to actively engage with your audience. (The good news is you don’t have to hire all these people. Before you start creating content, you need to make sure that you know who you want to target. Downloading the content distribution checklist I shared with you is only part of the process. Equally as important as the launch is the landing. Consider the following tips when creating your content marketing strategy, and download our content strategy checklist. We've got you covered! Define Your Goals. Here’s everything you need to make sure your content strategy works well, including our best tips and handy templates. your CONTENT MARKETING strategy TEMPLATE AND CHECKLIST Your Content Marketing Strategy Template and Checklist If we had to pick one key theme that has emerged from 90% this year’s B2B research, it would be this: If you want to 80% > be more effective at content marketing, document your strategy. ), You want your content to reach people through the right channels, so. Follow this checklist to create and implement a state-of-the-art web content program. The Ultimate Content Distribution Strategy Checklist. A useful content optimization checklist is not limited to optimizing a blog post or on-page SEO. One thing I find helpful in a content strategy is to list out the content assets that are already performing well at this point. Make sure to. Whether it’s a print ad in a magazine or a commercial dropped in a prime-time television slot, advertisements are targeted towards a specific audience based on their interests and how it relates to a specific product or service. It takes a lot to keep a content machine up and running (which is why many are intimidated to try it at all). If your previous program was worth its salt, it was likely measured against specific goals. 2021 Content Strategy Checklist: 10 Elements of an Effective Content Marketing Plan 6 min read. Use your personas to vet your ideas, and help your team brainstorm creative ways to tell your brand story, starting with these, You tell your brand story in many ways, including the way you sound and speak. When drafting content, this will help you determine the tone, language and information needed to meet the needs of your readers. Create a core content strategy statement. Twitter Facebook LinkedIn Flipboard 0. 38. Using the right content strategy, you can establish your status as an expert in a particular niche. What topics do both users and search engines associate with your brand? So: Collect your data and analyze it. So what are you waiting for? And if you haven’t fleshed out your identity, here’s, a step-by-step guide to create a brand identity, 7 questions to help you find your brand voice, In addition to your brand voice, you need to communicate a cohesive and consistent brand message at every stage of the buyer’s journey. Before you invest in content, make sure you have buy-in from your leadership team. From team support to the right tools, there are plenty of big and little things that can help or hinder your content strategy’s success. (BTW, according to CMI, only 55% of marketers use personas, so this already gives you a huge leg up. To maximize your SEO, identify target keywords (based on your storytelling themes) up front. (Step 11) There will probably be bits of content in quadrants 1 and 4 that could get bumped into quadrant 4 with a little love and care. In content strategy, there is no playbook of generic strategies you can pick from to assemble a plan for your client or project. But before you blast off... A solid content strategy yields documented and repeatable workflows. Content Marketing Strategy Research Checklist Template Luckily, having helped plenty of brands correct course, we know what it takes to make a content strategy work well, so we’ve compiled our ultimate content strategy checklist to keep you on track. Every piece of content you create should support your brand story in some way. Optimizing your content strategy for Google Discover. Companies that are time-challenged should consider working with a content development writer for quality copyrighting that delivers web documents worthy of attracting natural search engine optimization traffic. . From team support to the right tools, there are plenty of big and little things that can help or hinder your content strategy’s success. You’ve organized a “premiere” of your content for bloggers and thought leaders to get reviews. It's time to launch it. Are you communicating effectively on your website? to help you at every stage of the content marketing process. For the Big Fat B2B Content Marketing Strategy Checklist, target persona #1 is: Martha Watton, 43 CMO of a fast-growing £400m software company Ambitious, confident impatient A big believer in the power of contentFor more on this check out ourBuyer Persona Resource Round-up. Define Your Goals. . One person can cover several roles.). The challenge: she wants to see a content marketing plan . to figure out how to move people from one stage to the next. Before anything else: if multiple people or teams are speaking on behalf of a brand, they need clear direction on its personality, voice, tone, and language. A critical first step in developing your content marketing strategy, and in checking the most important goal off your content strategy checklist, is having a clear idea of what you’re trying to accomplish. Here’s, Your content should deliver the right message at the right time. Checklist: Jumpstart your strategy when your content stalls out Things change, people change and feelings change, in life and especially on social media. , which outlines every question you need to ask yourself. Definition of Content Marketing. For more on that: And if you need a little support in any area of your content strategy, find out what to look for in a content agency or hit us up. It looks at the bigger picture. Estimate Reading Time: 12 minutes. You're just an alien from another planet until your content strikes a chord with your audience. Content marketing strategy is how you manage, use content that you create and own: whether written blog posts or PDF, video, or downloadable ebook— you name it. 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