It allows the market to become familiar with who you are, which allows them to better understand how you can fit into their life and also how you can fit into the lives of their friends or colleagues (think referrals). People who are facing financial uncertainty have been able to apply for universal credit and apply for jobs online to ensure a degree of stability in their income. Digital Connectivity: more important than ever 07th July 2020 Covid-19 has highlighted the crucial need for world-leading digital connectivity across the UK. Digital literacy is essentially the ability to understand and make use of digital technologies. This caused me to think about connectivity, and how important it is for everyone. Why digital connectivity matters According to research commissioned by the communications regulator Ofcom, in 2017 64 per cent of people said the internet was an essential part of their day to day life. Digital Connectivity: more important than ever 07th July 2020 Covid-19 has highlighted the crucial need for world-leading digital connectivity across the UK. These circuits are generally referred to as programmable digital circuits(we will discuss about this in later chapters). Not only is digital connectivity underpinning economic and social inclusion, widespread home working and technology adoption today—it will drive the economic recovery … I t’s easy to understand why wireless communications technology has become increasingly important over time: By facilitating increased access to information on the go, advances in wireless communications have facilitated improvements in business, education and technology around the world. With the digital economy expanding to include companies from all types of industries, not just IT firms, a … However there are some great benefits: •Reassurance - Having a new and reliable way of connecting to customers, suppliers and employees. The annual digital inclusion stats came out last week; the 2020 Lloyd’s Consumer Digital Index shows that an estimated 9 million people cannot use the internet and their device by themselves, and 11.7 million lack the essential digital skills for life. Yet, COVID-19 has also laid bare the state of digital exclusion, in terms of both access and skills, which continues to exacerbate inequalities in communities across the UK. Register to attend our event on this topic, hosted by Local Trust in partnership with Good Things Foundation. Once a month, it’s important to gather your thoughts together and be a bit more formal in your communication strategy by sending out an eNewsletter. But, take a step back, and also evaluate your overall website – is it conveying your message? The distinction between the internet and the web is important as conflating technological concepts can have severe repercussions in the area of laws and regulations where precise wording is paramount. We have seen a much higher demand than current resources allow, underlining the urgent need for investment in this area alongside the essential support in developing digital skills. The Government vision is for gigabit-capable connectivity to every home and business by 2025 and 5G to the majority of the UK by 2027. today’s world of digital connectivity these strategies re main important, however the tools required implementing the strategies may be different from those available in the e-commerce era. People who are extremely vulnerable have been able to get priority online shopping slots, saving them from the need to risk socially-distant shopping. Cyber-security concerns A particular subset of digital interaction, online dating, is now the second most common way to meet someone. Take some time to evaluate your current messaging – what is your vision or mission statement? The connectivity and services built by information capitalists have become too important to be left any longer without public participation in determining the rules they follow. Highly Flexible : In digital circuits, with the help of the software associated with the underlying digital circuit we can easily change the functionality of the digital circuit without changing the actual circuit. According to a World Bank estimate, increasing the percentage of the total population connected to the internet from 48 to 75 per cent would add US$2 trillion dollars per year to world GDP and help create 140 million jobs. The first step actually poses another question – who. We start with the why because if you don’t connect with the reason or purpose behind a recommendation, you’re unlikely to engage in the practice, and we believe communication is one of your most important practices. ONS data tells us that 1.9 million households do not have access to the internet, and we know from our community partners that people are having to make decisions between buying food or data. Why connectivity matters Some will argue that it’s ultimately not that important if the remotest areas of the UK are unable to receive a 4G connection. Remaining true to your company’s vision, purpose, and brand is vital in your communication. Improvements in online connectivity and communication technology allow physicians much greater … As mobile communications … For example, transport connectivity allows businesses to move their goods to markets and allows individuals to access employment opportunities. Why is this important? So today we are going to look at the importance of this endeavor, and offer a solution for those who have trouble finding the time to communicate in the digital world. But digital communication goes beyond social media and looks at the content you create for your website and eNewsletter as well. “Digital connectivity” means that companies offer products on websites. Communities are a powerful force in challenging social inequalities, and now it is clearer than ever that digital exclusion is social exclusion. This means managing your transition to a digitally driven … Instead, they make connections. The future is about connectivity. Incidentally, it is the connectivity of a building that will actually drive this flexibility in the future of work. The Made Smarter Review[1] found that slow internet connection speeds are a key barrier to industrial digital adoption, particularly amongst SMEs. An important part of developing any relationship is creating trust between both parties. In fact, according to World Internet Usage, the internet is used by about 2 billion people daily. “Regional businesses need to be able to fully harness the advantages of new technology to overcome physical distance from markets. If you would like assistance in your communication strategy, contact us at hey@mandr-group.com. Internet access has a huge impact on businesses, allowing employees to work remotely from home and communicate more efficiently. “Improving digital connectivity is particularly important for businesses located in our regions and is a vital foundation for catalysing further economic development opportunities. The importance of digital connectivity to create resilient communities, is not a new issue, but the pandemic has seen digital connectivity move from a ‘nice to have’ to an ‘essential’ for everyone, and further highlighted pre- existing inequalities. Writing monthly articles also helps to create online resources and establish you as an authority to those who are visiting your website. Many questions are likely to be discussed in the aftermath of the pandemic, about the role of communities and how we rebuild economically and socially as a nation. Sign up to our monthly newsletter to stay up to date with all things Local Trust, Local Trust is a charitable company limited by guarantee, ONS data tells us that 1.9 million households do not have access to the internet. • Optimisation- The time and cost savings an internet connection can bring to business operations. When preparing to enter the world of social media, it’s important to determine the right platform for your company. What are your competitive advantages (what makes you unique)? If you’re ready to establish a communication strategy but can’t find the time in your schedule to create or maintain it, we would love to help you out. With enterprises adding thousands or even millions of IoT devices to their networks, they are now able to stay connected to everything from the manufacturing floor to their … 4. It seems that each year, a new way to communicate in the digital world becomes available. However, there is a significant skills shortage, particularly among older employees. Why digital connectivity matters According to research commissioned by the communications regulator Ofcom, in 2017 64 per cent of people said the internet was an essential part of their day to day life. Why is digital connectivity important for communities during and beyond COVID-19? From the beginning of the coronavirus crisis, issues of digital exclusion, lack of skills and the challenges of internet affordability has never been more apparent, with countless stories of the realities of data poverty being heard across our network and beyond. Connectivity: What it is and why it is so important. A £55 million investment in digital connectivity has been approved by leaders in the Swansea Bay City Region. Digital connectivity is increasingly important for business both in terms of reaching customers and to operate business systems. [Bob Frankston, 2002-01-29] Connectivity is Key As such, there has never been a greater need for seamless connectivity. The two most important words in your business communication dictionary should be retention and referral. With enterprises adding thousands or even millions of IoT devices to their networks, they are now able to stay connected to everything from the manufacturing floor to their customers. Connectivity is the linchpin to a number of today’s most significant digital transformation initiatives. Digital connectivity increases productivity and growth. We have seen amazing community partners across the country go above and beyond to maintain support for the people around them so that no one would be left behind, and for many, this has been alongside the uncertainty of their own finances and own futures. The distinction between the internet and the web is important as conflating technological concepts can have severe repercussions in the area of laws and regulations where precise wording is paramount. You should work to find a balance that is effective for your business, where you provide a quality message as often as possible. Communication is ultimately what connects you to leads and what keeps you connected to current clients. One thing that is beyond doubt is that communities have played a vital role across the UK in the response to this pandemic, with uptake in community self-organising and volunteering and many positive stories being reported up and down the UK. Whilst not unsurprising after two decades of working in digital inclusion, statistics like these are still a stark reminder of the work needed to be done. This field is for validation purposes and should be left unchanged. Healthcare is another field greatly affected by the advent of the Internet. ... the digital project was more important than any new road or building. It allows an individual to participate in virtual coffee mornings, online classes, and video calls with friends and family. SATN.org home. Most business owners that we talk to understand the value, but they simply don’t have the time to maintain a consistent digital communication strategy. At Good Things Foundation we are determined to help people become happier, healthier and better off through digital, and in whatever post COVID-19 world we find ourselves in this remains the same. A £55 million investment in digital connectivity has been approved by leaders in the Swansea Bay City Region. Throughout this chapter, the internet should be envisaged as the whole gamut of connected digital devices and … Only in a building with superb digital infrastructure will we be able to connect to the mothership. This allows you to discuss a variety of topics, such as a new resource or product, an informative article, or even company news. Is it accurately representing your brand and properly communicating to your target market? As digital capabilities improve and connectivity becomes omnipresent, technology is poised to quickly and radically change nearly every sector of India’s economy. • Transfo… The digital age has imposed several challenges to the organization’s logistics systems and their supply chain management (SCM) [1, 2].In this new context, digital supply chains [] are fundamental to organizations that seek to achieve efficient processes, create business value, and gain a competitive advantage in a sustainable approach.This environment has given rise to new methods … We have long-called for a 100% digitally included nation, and I believe that this is vital for recovery. Not everyone has experienced lockdown equally. Digital technology has transformed the landscape of client engagement, commerce, marketing and more, in such a way that impacts every area of your business. In this days and age, digital communication has become indispensable. This can seem daunting, but creating and maintaining a strategy will help keep you on track. Digital connectivity is increasingly important … Ahead of our event exploring this question, Helen Milner , CEO of the Good Things Foundation shares her thoughts on how digital connectivity is important for communities during COVID-19 and beyond. Healthcare is another field greatly affected by the advent of the Internet. Most people all around the globe use digital. We need businesses, government, local authorities, communities and individuals to work together to truly bridge this digital divide, and we can not afford to go back to “business as usual”. Three Reasons Why Digital Transformation is Important. As they develop advanced net… One of the most important aspects of client retention is consistency – in your customer service, in the value of your product, and in your communication. Your clients are your most valuable asset in both sustaining and growing your business, and you want to stay on their mind as much as possible. Without digital communication … Yes, being digitally connected means someone can connect to the internet and has the skills to use it, but digital connectivity is also the social connection that can be gained from digital technology. Every company is now a technology company! Today, businesses of every size have workforces that span the globe and customers who expect superb service 24-7. Two of the most important platforms for your communication, as we’ll see later, are your website and social media. Our on-staff copywriters specialize in developing communication strategies for clients and maintaining an active schedule on social media platforms, eNewsletters, blog articles, and more on their behalf through ghost writing. People with health conditions have been able to connect with their healthcare providers to get accurate advice and arrange prescriptions online. As you begin to communicate, it’s important to realize the shift in consumers’ decision making process. Advanced connectivity raises the bar on network flexibility, making it possible to configure networks to fit different types of performance and availability requirements. But connections can also be as simple as my walk. Expanding digital connectivity will accelerate economic growth. Essays. Here are a few digital platforms to get you started: According to Google, content is king, which means having fresh content on your blog pays huge dividends for your website ranking. Most of the darlings of Wall Street and the business media own few assets. However, we feel that this recommendation plays a strong role in your growth strategy and is a foundational component. Introduction On 9 June, Good Things Foundation and Local Trust partnered to co-host an online panel discussion on the question of “Why is digital connectivity important for communities Two important aspects of digital communication are: Remain true to your company’s vision and purpose Be consistent (in your message and in your frequency) As with most efforts in the life of your business, those that you plan are the most likely to succeed, and communication is no different. Here are 4 reasons effective communication matters: Now that we’ve briefly touched on the why, the next question is how – if you are ready to get started, where do you begin? If you feel confident in your understanding of who your clients are, the how will be a lot easier. ... Small business owners and their employees can lack digital skills. COVID-19 has made it clear that being able to connect digitally is an essential, not a luxury – it is a need to have, not a nice to have. As digital technology continues to develop at great speed small businesses may find it hard to keep up with the latest products and how they relate to their industries. Connectivity is vital for the digital economy and how p e ople access content, products and services. Throughout this chapter, the internet should be envisaged as the whole gamut of connected digital devices and services. Now that we’ve determined why communication is important and how and when it should be done, the final item, and likely the one you are most interested in, is where you should communicate. The simple answer is as much as possible. Two important aspects of digital communication are: As with most efforts in the life of your business, those that you plan are the most likely to succeed, and communication is no different. This is certainly connecting, and is important for us all to do at times. However, one has to consider the physical built environment when looking for ways to improve the digital one. In 2018, the ROBO Economy published a report stating that “82% of smartphone users consult their phones on purchases they are about to make in-store and 45% read reviews before making a purchase.”*. The digital age has imposed several challenges to the organization’s logistics systems and their supply chain management (SCM) [1, 2].In this new context, digital supply chains [] are fundamental to organizations that seek to achieve efficient processes, create business value, and gain a competitive … This is a world in which high-speed Internet access should be available to us all, wherever we are, regardless of demographics, occupation or geography. I was surprised how a key barrier to being an internet user – motivation and relevance – has been swept aside due to the crisis, with many people now understanding why they need the internet, and many of them not having the money to be included. 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