Yes, Sarah. Rebecca – I am so happy that this comparison helped you! It was easy for me to figure out. One of my favorite things about MailerLite is their highly responsive customer support. It’s also important to note that their paid plans are a lot cheaper than MailChimp’s. Nicole here from the Blog + Biz BFFs Facebook Group. images. I’m not totally in love with Convertkit and wasn’t sure if it was just me. ConvertKit vs. MailerLite vs. MailChimp: How do you know who to choose as your email service provider when there are so many options out there for bloggers? Great post!!! Required fields are marked *, Other Important Email Features You May Need, Final Thoughts on Email Services for Bloggers…. If so, is it working out for you? Does Mailerlite’s landing pages work with multiple content upgrades on one subscriber list? Some email marketing software provides free plans, others only provide free trials. I’m using Mailchimp now – but had heard plenty about the other two…Lots to think about! MailerLite offers you an opportunity to create workflows that are guided by your campaign’s target for instance clicks or opens or segmentation. Mailchimp, however, has no support on the free plan. Thanks for helping me with that descion! They lack a workflow editor, MailerLite automation might be better for you. MailChimp is free up to 2,000 subscribers, but the free plan does not include all email templates, A/B testing or even custom branding. 🙂. Thank you! So glad it was helpful. 2. Ah thanks so much for this post! I think that anyone starting out with a new blog should learn the ropes with a provider like MailerLite… at least until they get the hand of using autoresponders, webforms, and landing pages. MailChimp has a free plan, but lacks some important features for optimizing your email marketing efforts. I need to figure this email list thing out! If you use either MailerLite or ConvertKit, I’d love to hear about your experience. Change the subject and add a personal message above the body of the original email text and resend. I was just trying to google these exact things over the weekend and sort of, for now settled on MailerLite. Do you know, does MailerLite do that? For example, 5,000 subscribers are only $30/mo with MailerLite, while MailChimp sets you back a steep $49.99/mo. The better between the two however, is MailerLite because they have made it easier to create groups or segments. Test them out, see which one works best for you, see which one fits your personality, which one seems the most user-friendly to you, and then go from there. So, to make it easier for you, this article lists down a broad comparison between these 3 main platforms MailerLite vs. MailChimp vs. ConvertKit. 🙂. And 24/7 chat support is available on all paid plans, which start at just $10. 🙂. ConvertKit too has a 24/7 customer support that responds to your questions in real time. MailerLite has autoresponders, even on the free plan (unlike MailChimp). Thank you so much! I’m going to stick with MailerLite now becasue it has features I need, is pretty easy to use and it is a great price. Main Differences between MailerLite vs ConvertKit. 273 Shares. So that a subscriber could say “I don’t want podcast posts” or ” I don’t want weight loss posts” but “I do want all the other posts”? MailerLite’s free plan still includes full access to the most important features, including automation, subscribe forms, landing pages and more. I’ve signed up for ConvertKit’s free trial not once, but twice. One of the “sales points” that CK uses is that “your real readers/subscribers” don’t want fancy-looking emails. This was absolutely the best post ever! Today we’ll take a look at MailerLite vs MailChimp. I’m currently on ConvertKit but have been looking into alternatives, particularly MailerLite. Obviously, any MailerLite review sums it all up to that fact. You’re just in need of an all-inclusive email marketing platform that has great features even on the free plan. Multi-step custom workflows including nurture campaigns, onboarding series, etc. I tried it myself with my personal email accounts and my yahoo and aol accounts never received any of my blog emails. I didn’t realize MailerLite had the features that ConvertKit has! I am currently with Mail Chimp but have known since the day I started my blog practically, that I needed to switch. With our particular background and expertise, we’ve designed ConvertKit to give you everything you need and nothing you don’t. Disclosure: This article contains affiliate links. Does MailerLite have anything like that? Over 55% of emails are opened on phones and tablets. I love your comparison! Chat support is a “must have” for me and MailerLite has amazing customer support via chat that is both extremely responsive and extremely helpful. I switched in a hurry. Thank you for writing this comprehensive post! Does MailerLite have the ability to set up email courses or nurturing campaigns that run automatically pre-scheduled? If you’re a new blogger and looking for a free option, there’s a good chance that someone has recommended MailChimp to you. Thank you so much for this helpful article! You know migrating from one ESP to the next is like changing a mobile phone. Autoresponders allow you to automatically send a sequence of emails over time and Mailerlite includes autoresponders even in the “Forever Free Plan.” 5/13/17 UPDATE: On May 2nd, 2017, MailChimp announced that their marketing automation features are now free for all MailChimp users. I don’t think you’ll be disappointed. This old platform is great if budget is your major problem. Your post was very helpful. Particularly when you are a beginner using this type of platforms. Gwen – so happy it was helpful! They have advanced reporting and analytics, automated email response templates, and plenty of tips and support. ? The MailerLite auto resend feature allows you to resend a follow up message to subscribers who didn’t open  your email or didn’t click on a single link. Even on the free plan, they provide you with customizable independent landing page features that allow you to edit it according to your specific requirements. This is a plus for social media campaigns. This article truly convinced me why I NEED to switch to MailerLite. Hey there, The MailChimp lets you create custom templates and at the same time choose from an array of premade designs and campaigns. ConvertKit is a robust platform designed for bloggers, but it costs $29 per month to start just to get started (although they do offer a free trial). Some strong key areas of this platform might include the ability of the landing page to collect subscribers including those without websites. ? Adding it to my short-term “to do list”! March 28, 2017 by Jessica. In true Mailchimp fashion, you get more data with Mailchimp’s reporting than with ConvertKit or MailerLite. And if you’re active in any blogging communities or if you read blogs about online business, email marketing and so forth, most likely you’ve come across someone that is singing the praises of ConvertKit. On our comparison page, it is simple to examine the functions, pricing terms, available plans, and more details of MailerLite and MailChimp. Overall, even on MailerLite free, you clearly get offered premium features at no cost or at a very affordable cost, depending on the number of your subscribers. Thanks for the info! I started an email list for the first time this year and I started with MailChimp. Both Mailerlite and MailChimp comes with all the analytical data that you need, ie click-through rate, open rate, bounce rate, and other metrics. Very interesting! I know you know what I mean. It remains effective and cost efficient. Just today, I noticed that you can see where your email subscribers clicked on links in your emails in a visual format! You’re definitely right, I’ve only heard about Mailchimp for a free service for starting out. A Blogger’s Nightmare – Mailchimp vs. MailerLite vs. ConvertKit. Thank you for such an informative article! 🙂. I will have to look into it, thanks. I am using mailchimp now and to create content upgrades, I need to create a separate email list for each one. The awesome thing is that you can try out both of these systems for free (Remember: MailChimp gives you 2,000 subscribers for free; MailerLite gives you 1,000 subscribers for free). My main frustration with my current email plan is that my subscribers aren’t able to opt-in for multiple lead magnets. When we started Digital Defynd a few years ago, Mailchimp was practically the only well known ESP(Email Service Provider) we knew of.We signed up right away and had no complaints whatsoever. They weren’t even in my spam folders. MailerLite vs MailChimp and ConvertKit. Yay, Amber! CONVERTKIT VS MAILCHIMP VS MAILERLITE (THE ULTIMATE EMAIL SHOWDOWN) Want to know the best email marketing tool out there? Nicole | http://www.normadiconline.com, Same here! Always on the search for an email marketing system that’s as robust as Mailchimp, but not as costly as ConvertKit? Again, MailerLite offers you more variety and is user friendly even for beginners. May look into it sometime. 🙂. Would love to hear how it goes. To switch from Mailchimp to Mailer Lite. You definitely should! Thanks for this post! That’s awesome, Gretchen! One of the features I like with ConvertKit is where it doesn’t count duplicate emails/subscribers against your monthly subscriber limit which allows you to avoid double charges. Sounds like Mailerlite is a good company! I was an Aweber fan back in the day (when none of these others existed! are only availbale on the Standard and Premium plans, which start at $14.99 per month. ? There is one newsletter I follow who sends emails from Mailerlite and I love her emails so much that it got me curious! Do your email marketing campaigns work effectively? 3. But still in need of elaborate quality automation tools that can still run sophisticated campaigns. The main one is open rate. Yes! Are you able to customize the embedded opt-in forms or change code to fit the brand of my blog? For example, Mailchimp includes a demographics tab that tracks subscriber age. You can do that by creating a segment that excludes that group. Hit me up if you have questions I can help with. I just started using Aweber. Your post definitely helps me feel more confident in my decision! You sold me on Mailerlite, I’m giving it a go! You are most welcome. Thank you so much for this! And, there is one feature that I like better on ConvertKit … CK has an autodownload when the user clicks subscribe in their confirmation email. MailerLite and MailChimp also have this segmentation and you can segment by: On both platforms you can also combine the segments to target a specific audience and build strong relationships bespoke for them. You can do that with MailerLite landing pages or even just embedded web forms. The difference is that MailerLite allows you to do more than just resend, it allows you to make any of the following edits: You can also add a new or different message above the body of the original email to give it a more personal touch, You can change both the content and subject of the content and resend. If you decide to make a purchase using one of these links, I’ll make a small commission without impacting the price that you will pay. I love that is it easy to use and free! Gigi – that’s a great idea! (So you need to update point 2 :)) Tha na anyway good things to consider in the future. 🙂, Amanda – you are most welcome! They are mainly not as customizable as MailerLite. I’m sticking with them! Recently joined mailchimp but I will be moving over to mailerlite now! I think I am going to switch to mailerlite since I do not have a subscription base yet. I’m thinking seriously of switching from mail chimp and will use your affiliate link if I do. Of course, these changes may just be what’s needed to get more clicks. ? Thanks for the comparison of the two! Thank you so much for writing this post. This is so helpful to me! In order to stay focused on things that add value and minimize time spent on troubleshooting, I always try to use products that have great support. This is great information! Single-Step Automations including welcome email, order notifications, abandoned cart, and more are included in the Free plan and the Essentials plan. Lisa – thanks for taking time to let me know this post was helpful. MailerLite and MailChimp are more detailed and will allow you to track everything including unsubscribes, link activity, open rates, clicks, bounces and even location. If you didn’t get your match, fret not. Their drag and drop builder makes it so easy even for beginners to design great emails like pros. I never heard of Mailerlite. Your email address will not be published. ConvertKit also is limited on customization options. Email marketing traces its origin way back in 1978 when the very first mass mail campaign was sent to around 400 recipients for Digital Equipment Corp campaign. I am really looking forward to the tagging feature! And lately, I’ve heard so many good things about ConvertKit that I seriously considering changing again. MailChimp gives you design flexibility, ConvertKit has unbeatable workflow automation. Either way, I can honestly tell you I’ve been in your shoes. So, go for ConvertKit if: MailerLite offers you an array of templates and welcome mails to work with, all free even in the forever free plan. Would love to hear how the switch goes for you. And to make things worse, I actually love trying out new tools, apps, services. Thanks for the helpful info. chantelarnett.com/emailcoursechallenge 🙂. If the form is live on your site before you are approved, someone might sign up and not get the emails that they should get after sign up. ConvertKit also has a higher open rate compared to MailChimp. I am signing up for MailerLite because I was looking for ways to expand my blog reach. We do not see any problems here, and you can recommend our service without any doubt :)” Hope that helps! Amazing thank you! MailChimp offers up to three variables while MailerLite allows for both A and B choices. Tagging is a great feature that allows you to better target subscribers with specific emails and can also be used together with the new automation feature that will be released this month and which includes a visual workflow builder. If you’re looking for automations that are user friendly and easy to manage. Lindsey – you are welcome. You’re a creative or a blogger; you’re spoilt for choice with tailor made features to help with your campaign that includes Wordpress integration. I was literally pinging them to see when it will be released. However finding a perfect fit for your business involves evaluating various solutions and this process can either be a harrowing experience or a complete delight. Integrating with various third-party apps can truly be helpful on so many levels thus simplifying your workflow and increasing efficiency. Meet the Lazy Marketer’s Best Friend: The Email Autoresponder, How to Write a Heroically Effective Email Autoresponder Series. erin | sandsunandmessybuns.com, Thank you so much, Erin. It allows you to redesign your mails to a more personalized tone, you can customize: The colors, layouts and even landing pages. You’re a freelancer, small startup or solopreneur working on a budget. Let me tell you why. The tagging and segmentation allows you to create tailored campaigns for your specific target group. 🙂. MailChimp vs MailerLite: Analytics Reporting and Analytics are very important to keep in mind with any marketing campaign to see what works and what didn’t. I have been researching on which one of these services is better. After all, there are a ton of bloggers that are extremely happy with ConvertKit and highly recommend it. ? Lisa – I heard about that! If you fix these mistakes, you will double your sales in a week, most probably. I tried mad mimi with some success, but MailerLite is my favorite. MailerLite has the following features that the other two don’t have; Available in 8 languages (5 Support languages). On top of this, they’re also great on community-based support. Thank you for this great recommendation! I’ve pinned it for referral during my switch! MC to ML to CK and now am actually paying for ML and CK. I actually used a MailerLite landing page when I did a giveaway. MailerLite vs Mailchimp: Final Thoughts. Both MailerLite and MailChimp offer you testing options. 🙂. I may have to update my post to include a comparison of ML and Kartra. There’s no readjusting the widgets and this eventually has an effect on how your email will be received. MailerLite allows you only 1K free subscribers and after you surpass this you start to pay. I actually reached out to them to get clarification on their policy and this is what they said… “To make everything short, affiliate links are ok within our service, as long as they match your blog/site content, you clearly inform your subscribers that this is a special offer etc. MailerLite only counts each email address once, no matter how many groups that person belongs/subscribes to. Thanks again. The main differences between MailerLite vs ConvertKite are: MailerLite offers drag-and-drop email templates, whereas ConvertKit does not; MailerLite does not offer advanced tagging of subscribers, whereas ConvertKit does; MailerLite offers a fully featured free version, whereas ConvertKit does not The customer service is great to work with and are helpful in helping you solve your issue." 🙂. Here’s another to add to your list that ML can do that CK cannot: I have a 10-day Write Every Day automated series. Mailerlite vs ConvertKit features comparison. MailChimp is itself not very organized and thus leaves you with quite some work and ends up consuming your time because it’s not user friendly. ConvertKit may be best for you if you need very specifically targeted campaigns. ConvertKit on the other hand is also unlimited, but has no specific media data base to manage your uploaded files. This is really helpful! As with all MailerLite features, landing pages come at no extra cost and are included in the Forever Free plan as well. Thanks for sharing. The table below shows how MailerLite’s prices compare to ConvertKit. Very timely, thank you! Because with every new purchase on your site, the new customer email is automatically added to your list and you’re also able to track the links and find out how much revenue your email has made (well caution to GDPR for European customers if you use it that way). And Convert Kit open rates are amazing. Great post. Additionally, you can opt-in for campaign benchmarking and compare your email performance against similar businesses. The big difference that makes MailerLite win is that you can map out your data and get a visual report. It’s therefore important that your emails appeal on any device. These are the reasons why everyone is migrating to find their best option. You can do that even on the free plan. I’ll be sure to use your affiliate link to sign up because I definitely appreciate the time you took to create this comparison. Passing this along! I haven’t even used all the features yet! I tried MailChimp in the past and quite frankly, I didn’t like it. And even if you can afford that expense, just think about all the other ways that you could invest in your business instead, such as training, branding or website development expenses. we love mailerlite since we started using it. I really want to use Mailerlite, but find it complicated to set up. I just moved everything over and am so happy at how easy it was! I was planning on Mailchimp (having never heard of MailerLite) when you convinced me to try ML instead via a FB post. I will try your suggestion later in the year and see how it goes. If you’re running a large email campaign and you depend on split testing to determine the results of your efforts. Why this is a great teamwork? It’s not recommended for you if you have low budget. All three platforms have these features. I swithced from MailChimp to MailerLite. All three ESP’s have, of course, some form of reporting. ? Thank you so much for writing this! If you’re using another email service provider that you love, I’d love to hear about that too. Founded in 2015, ConvertKit has made the same amount of splash in a shorter amount of time thanks to their impressive array of email services that benefit their target audience. I’m used to CK and MC so I was going to default to one of those for my own business but I’m going to check out MailerLite. Both MailerLite and MailChimp have this great tool to help you organize your content into folders or files. 6/26/19 UPDATE: MailChimp appears to have changed their pricing structure once again. 🙂, I’m going to go ahead & try MailerLite since I’ve recently found that emails are landing in subscribers junk instead of inbox ? I’m goin. But even then, you have to mine through a myriad of answers and this can take time and crush your patience. And if you’ve been blogging for a bit longer and you’re looking for something with more features, you’re probably considering ConvertKit. Ultimate showdown of the best free email marketing softwares out there: Convertkit vs Mailerlite vs Mailchimp. Great post, Chantel, and you sold me on the benefits! "Moreover, if ever you need help with the platform, their customer service is outstanding. Thanks for taking the time to seriously compare/contrast the three services. Or you simply need a platform that offers your language. 2. ConvertKit lately offers testing for email content or to find out what makes your subscribes click. ConvertKit has tagging and everyone raves about it. I don’t exactly agree. How have I not heard of this before? But I was always a bit skeptic of paying 29 a month for my little followers so far. And they are very user friendly, so you do not need any guidance or some sort of a MailerLite tutorial. The 24/7 chat support is awesome, especially since I’m always working on my blog and emails outside of normal business hours. If thye click on that link, you would just add them to a separate group and then exclude that group from specific emails. Roxy – you’ll have to add the webform to your site, but I would wait until you are approved. I have also found the customer service excellent. Thank you for giving me some points to consider!! Email Marketing for Bloggers – A Beginner’s Guide, An Interview with Meera Kothand [Email Lists Simplified], Mailerlite includes autoresponders even in the “Forever Free Plan.”, save over $700 per year by using MailerLite, http://the.blogbizschool.com/promote-giveaway-checklist, https://help.mailerlite.com/article/show/29421-editing-the-unsubscribe-page, Automatically send new blog posts to your subscribers using RSS to Email feature, Send emails that are delivered by time zone (your subscribers, not yours! Lol. Autoresponders allow you to automatically send a sequence of emails over time and Mailerlite includes autoresponders even in the “Forever Free Plan.” Copyblogger has two great articles to learn more about autoresponders and how to write good ones. I found these two platforms to be like mangoes and oranges. Not to mention that the layouts are far from being pleasant to the eye and it’s among the first reasons that made me renounce at Mailchimp the next day I started to use it. ConvertKit has no free plan and their cheapest package starts at $29. 🙂. If you need more help, MailerLite’s chat support is 24/7 and they are super helpful! There are stand alone products for creating landing pages, like Leadpages, ClickFunnels and Instapage, but depending on your specific requirements, you may be able to create all the landing pages you need with MailerLite and avoid yet another blogging expense. With our particular background and expertise, we’ve designed ConvertKit to give you everything you need and nothing you don’t. I’ve created a work around with a “resource library” but I’d rather them be able to just enter their email again, but not end up as a duplicate on my list. Mailchimp vs ConvertKit features comparison. 🙂. I haven’t launched yet, and I was begrudgingly going to use ConvertKit with no subscribers, but MailerLite it is!! ConvertKit seems more inclined to bloggers and so they have a ConvertKit Wordpress Plug-in that tracks visitors on your website and tags them. I recommend just services or products I find useful and that I have tested or currently use. Thanks for this. Resend your email with just a changed subject. Then I switched to MailerLite. To be honest I didn’t know that MailerLite had a free plan. In the past two or three months, I’ve Googled “MailerLite vs. ConvertKit” more times than I care to admit. Thanks for sharing. I agree… Their customer service is the best!! Therefore text only campaigns are not enough and so, you need to include some visual elements in your emails to be able to capture the customer’s attention and consequentially be able to communicate your ideas better. great write up thanks for this. It really helps! ), Thanks again and all the best, There are plenty other email marketing platforms beside MailerLite, MailChimp and ConvertKit. 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