You can also add links to your scheduled stories, which will be copied to your phone at posting time, making it easy to keep track of those long custom URLs. You’ll learn from real social media product launch examples in both the B2B and B2C space, and I’ll be sharing all of the product marketing secrets that have worked for us here at Later. Create a Daily, Weekly or Monthly Series Check out Later here. Here’s what their Instagram feed looked like when launching: And here’s what their Instagram Stories announcement looked like: Not sure where to start? You can monitor and post to several popular networks including both Facebook personal profiles and business pages, Twitter, LinkedIn, and others. Thank you! You can use labels to tag all of your campaign assets and keep them organized, so they’re just a click of a button away when you need them. Since they loved scheduling their stories so much, we had influencers create blog posts about the feature during our launch week. [ ] An App To Manage All Of Your Social Media Accounts. If you prefer to keep your launch a secret until the big day, you can still use the countdown sticker! 2011 You may need to enlist help from your wider team to achieve this, but it’s really important for valuing your community and also making sales! Our social media campaign goal was to increase awareness about our new product, which meant that we focused more on driving impressions, traffic, and engagement instead of pushing upgrades through Instagram and social media. Interaction with other services. Additionally, you can create your own content, for instance, blog posts, infographics, and images. When choosing a time of day to post, make sure to consider the time zone of the majority of your audience. Even if you’re not ready to actually schedule your posts yet, you can still plan out your social posts with Later’s new calendar notes feature. Save your stories to an Instagram Highlight to make it easy for people to shop or learn more about your new product throughout the duration of your campaign. #2: Do You Have a Branded Hashtag for Your Product Launch Campaign? A giveaway is a proven way to convert a social media audience into users. Also, congratulations! That’s exactly why brands need to have multiple social media ideas in their back pocket. Your email address will not be published. The more user-generated hype you can share the better. Learn More, The 8 Best Instagram Tools for Massive Instagram Growth in 2020, 14 of The Easiest Ways to Increase Sales on Instagram Right Now, Ask friends to share your app page on their accounts and to invite their friends, Like, comment, and follow other similar accounts or pages from your app’s account (not your personal account), Link to social media from your app website. But if you’re launching a physical product instead of a digital product or service, you may need to start planning 2 months in advance to account for photo shoots with packaging, influencer and media mail outs, etc. For example, Summer Fridays’ main color was the same dusty pink shade as the bottle itself, and the complementary blue shade came from their existing brand colors. Plus, I wake up feeling SO well-rested. For instance, you can create a campaign that grants anybody a certain number of in-app credits or a discount from the app itself if they download it on launch day. Instagram, a photo/video sharing and social media service, launches. This stage of your campaign planning is tricky, so it’s important to find ways to streamline your tasks and make life a little easier! Once you have all your content and assets, it’s time to put everything together and plan out your social media content calendar! It was a simple, but effective way to have real-life users share their experiences with our product. For example, for Later’s Instagram Stories Scheduling we had our product launch video created by Trevor Holmes. Staying on top of Twitter, Facebook, Instagram, and your other social media accounts isn't easy. When it comes to actually creating content for your new product launch on social media, this is going to vary heavily depending on the size of your company, and whether you’re selling a physical or digital product. These updates do not have to be solely self-promotional. When is the best time to post on Instagram? 🚨Our new *free* Instagram Stories for Business course is here! This creates a cascading effect where people can see the product posted multiple times in their feed on launch day. Now’s the time to check in on those goals and measure them! Why Social Media for a Launch? Having a social media launch plan is essential. Social media is a useful platform for hosting competitions, and can be used in tandem with giveaways. Organically building your audience. The cool thing about the countdown sticker is that people can opt-in to get notified when the timer is up, and they’ll receive a reminder from Instagram. This is a great idea for launch events or press conferences. Videos. There are two elements to your creative direction you need to think about. Now’s the time to plan when each piece of the puzzle goes live across your social channels for maximum impact for your campaign. For example, what you create for your Instagram Stories will be hugely different to what you create for your Instagram grid, so they deserve different strategies! Your goal could be building brand awareness, building engagement in your community, growing your email list, or having more people walk through your physical store. When it comes to planning a social media campaign, it’s important to start with the end in mind: your goals and KPIs! The channels that you use will largely depend on your audience and it’s important to be aware that not every social media channel will be ideal for attracting downloads. Timing is everything when it comes to launching a new product on social media, and you’ll want to set your timeline well in advance of your launch date. When using multiple platforms, it is also important to note that you need to make sure your brand and voice is consistent, without sounding robotic. Previous Post. When you’re creating digital assets, you don’t want to let any piece of content go to waste. Make sure that your decor is Instagrammable, and that you choose a venue that has great natural light. If you consistently stay engaged with your audience and post intriguing new content – whilst always having the final goal of converting people into potential users – you’ll be well on your way to launch your app on social media with a bang. ⠀ ⠀ ✔️45 minutes of knowledge ✔️10 videos packed with helpful tips & tricks ✔️everything you need to know about #InstagramStories in 2019 🙌⠀ ⠀ ⤴ Watch now for free: link in bio ⤴⠀ ⠀ #tellstorieslater🎉 #instagramscheduler #instagramstoriesscheduler #instagramstoriestips #socialmediamanager⠀, A post shared by later.com (@latermedia) on Jan 22, 2019 at 5:38am PST. All-in-one Post Maker for any & every Social Media Platform This post maker is your total backup for hot & trending graphic designs on social media. How many Social Media platforms on the FREE Plan: 1 for each platform (4 in total) Scheduled Posts: 30 for each social media platform (50 for Twitter) per month. From influencer events and launch parties to wall murals and coffee cups, more and more brands are starting to integrate an Instagrammable moment into their new product launches. Each of these types of posts is fair game for those looking to keep their social feeds from ever growing stale. You can save some time by posting to all of them at once. This made the product launch unavoidable and piqued my interest to learn more. Depending on how big your launch is, or if you have a physical location, you may want to come up with a creative offline concept to help get the conversation started online too. For instance, you can award the first ten people who download your app with the designated prize, or choose one winner from the first 100 people to sign up to be notified of the launch. Casper employed this strategy recently for the launch of their Glow light. If your app uses in-app credits, is a paid app, or uses in-app paid downloads, you can provide incentives for your audience to download your app. Think about how to squeeze the most out of each asset! Ask the original poster to make their post public first. Hootsuite is arguably the most popular social media management app out there. Social media posts for your business, we’ve come up with some real-life examples that stuck out to us, on Facebook, Instagram, etc. You... 2. Don’t forget to have a clear cover image or icon to help it stand out from the others, like we’ve done on Later’s Instagram account @latermedia! Here are the 10 steps for creating a pre-launch marketing strategy for your app: Research your users and competitors; Start early; Create a website for your app; Start a blog; Connect with email marketing; Create buzz with social media; Prepare a press kit; Reach out to influencers; Call for beta testers; Optimize your app store listing; 1. You’ve planned, you’ve prepped, and finally – launch day is almost here! Due to restrictions with the Instagram API, your Instagram Stories won’t automatically publish, but your photos and videos will be automatically sent to your phone when it’s time to post, making it easy to post to stories in seconds. Launch; Post-launch; 1: Pre-launch social media marketing plan What social media channels? Ideally, you want to publish your post to the social media, whenever there is new content posted on your site. ‎Ripl gives small businesses the tools they need to effectively use social media to attain their goals. Utilize our services to ensure that your launch is as successful as it possibly can be. Summer Fridays used the sticker on a ton of their stories when they announced their new product, which counted down the days until it was available for sale. Various collection of professional and beautiful poster templates 2. Want some actionable tips to employ social media in your next launch? I officially have a new best friend (and jet lag companion) that helps me wind down at bedtime for deeper sleep. Make sure you have your moodboard, style guide and design assets like logo and slogan nailed down and shared with your designers and contractors at this point. Perhaps you could come up with a profile banner or cover photo that properly defines the product launch. If you haven’t already, it’s time to get clear on what action you want to inspire with your campaign. You won’t see a huge following or response overnight, especially if you are entirely new to the scene. 2010 Launch Path, a social networking-enabled photo sharing and messaging service for mobile devices, launches. Screenshots, news about progress, and perhaps even a behind-the-scenes video are all great ways to get your audience excited about your app. To give some perspective, we started planning the general marketing campaign for our Instagram Stories launch about 2 months before, and started planning the social media aspect of the campaign about 1 month before launch. Once you’ve set your timeframe, it becomes easier to plan out your content knowing how feasible it will be to deliver it on time. With your scheduled content ready to go, all you have to do is set your alarm and get ready to monitor the excitement, answer questions, and engage with your community. He is the owner of jeffbullas.com. Don’t forget that this kind of offline campaign asset may require more lead time than creating digital assets, so you should start working on it near the beginning of your planning process! Social media for businesses has become a blight upon the world. Like with a giveaway, you need to make the incentive great enough to seem worth it to the audience. Start chilling the champagne, because launch day is almost here! You can then feature certain users on your app’s account which further increases user engagement. You’ll want to have a mix of both product photos and lifestyle photos, and your creative shoot could range from a small photo session with your iPhone to a multi-day, big budget shoot with multiple photographers and videographers. Business hours for you might be sleeping hours for your audience! Available now on all paid plans! Forbes calls him a top influencer of Chief Marketing Officers and the world's top social marketing talent. Launching your app is the most important part of your app campaign. Your color palette can also come from your product or packaging itself. Who wouldn’t want to post a photo of themselves here to their Instagram? The day before our launch, we encouraged Later employees to share the countdown sticker to their personal profiles too. It is essential that you syndicate your posts to the relevant social networks for improving your viewership and attracting more traffic to your blog or website. Here are some tips for planning and scheduling social content for a product launch, with examples: The new Instagram Stories countdown sticker is a fun and easy way to get people excited about your new product launch. #ineedsomeRR (Ps my Dad is photo bombing me 👋🏼), A post shared by Marianna Hewitt (@marianna_hewitt) on Feb 8, 2019 at 6:48am PST. By creating some pre-launch buzz and awareness about the app will only add value to your app by offering a solution to users’ queries, you can create a strong pool of potential downloads. In order to make your product launch go smooth on social media, you’ll want to map out exactly what piece of content you need for each channel, and what their size dimensions are before your assets are created. Before you launch your app on social media, you must create social media accounts. Required fields are marked *. Whatever you decide the specifics of the giveaway to be, you need to make sure that to be entered, you need to either sign up to be notified of when the app launches, or to download the app when it comes out. You’ll also want to make sure that you’ve planned a transition between your regular content and your upcoming campaign content. Before you launch your new product, you’ll want to ensure that you have scheduled all of your content for launch day (at least – ideally you would be scheduling the whole week!). If you can set time aside on launch day to host a live Q&A on Instagram or Facebook it’s a great way to keep the excitement levels up and the conversation flowing about your product launch. If you plan to gather user-generated content or if your campaign will be running for a long time over Instagram, you may want to create a branded hashtag specifically for this product launch. Extend your reach, get more engagement on your posts, and save a ton of time while managing your profile. They also set up a beautiful rose display with matching coffee cups for their New York City fans: NYC! There is a good reason why a growing number of startups are going mobile-first. You did it, your launch was a success! Our exclusive Launch Package is specifically designed for new apps, so they can maximize their download potential with incentivized ads, social media campaigns, custom reporting and other important tools of a launch campaign. 7 Ways to Launch Your App On Social Media With a Bang 1. Supported Social Media platforms: Facebook, Twitter, Pinterest, Instagram auto-post. Are you starting from scratch with social media? When planning influencer events, it’s important that you account for aesthetic. Storyboard your content, add captions or links, collaborate with your team, and visually plan & schedule Instagram Stories right from your desktop! 2) Planoly. Increase number of followers, boost likes, engage your followers by posting high-quality social media post … 2011 Launch Snapchat, a photo/video sharing and social media service, launches. Try to incorporate these updates with other shared content that is relevant to your app, and shows the audience why they need it. Add Your Link in Bio & Drive Traffic from Instagram. For example, photo competitions, where people have to post photos of certain things relevant to your app with a specific hashtag to be entered to win a prize. This can be done through a call to action button on your accounts and various links and reminders. With our Pre-Launch, … Finally home in our own bed and excited to try out the new @Casper Glow. Generating some buzz around the accounts may feel tricky at first, but here are a few simple ways to start off: With these five steps alone, you’ll begin to create a following around your app. An easy way to do this is to use a free visual Instagram planner like Later to see what your feed will look like before you post. The creative direction of your product launch is what’s going to make your campaign stand out and be seen on your social platforms, and it’s so important to get it right! Mood boards are a great idea at this stage of planning! Your campaign assets would be things like photos, videos, graphics, GIFs, or anything else you’re planning for your social media campaign. Creating a presence for your app before it is launched is a great way to increase interest and gather initial users. They also integrated their branding into the phone booth, but in a very natural way that wasn’t overbearing, and they also ran a contest to get more people to tag the brand and share their brand message as well. Instead of scrambling to find the right content for the right channel close to the deadline, you can upload all of your content to Later’s media library so everything is together and easily accessible in one place.  For example, Summer Fridays had a small influencer breakfast on the morning of launch day in LA: To celebrate our newest launch, @rosiehw + @roseinc hosted a breakfast with us to reveal @summerfridays R+R mask (a rose mask with Rosie couldn’t be more perfect) we’re so grateful for our friends who came to support us today and we’re so freaking out over how excited you are about our new baby. Working with influencers is a great way to reach more people and get the word out about your new product on social media. How to Launch Your Mobile App on Social Media. Any combination of these post types and strategy is fair game for creating buzz. Below we’ve broken down 20 social media ideas for brands both big and small. Plus, this could use a lot of budget for your campaign, so you want to make sure you’re really committed to the idea and that it will add to your overall campaign efforts. Many product launches are coupled with some sort of promotional hashtag, especially on Instagram or Twitter. This includes updating and responding to others regularly. Once you have unified your account images, descriptions, and made the pages clear and easy to read, you can begin promoting your page. Each new brew they release gets the “Dancing Canman” treatment—fun Instagram length clips that show the different “personalities” of the beer through music and dance moves. Plus you’ll be able to take an objective, bird’s-eye view on how long it will run and how your audience will respond to it. Learn more about how you can develop your own app with Messapps, and follow them on Twitter. Download Ripl: Video & Social Posts and enjoy it on your iPhone, iPad, and iPod touch. You will need to continue working to build the audience through external publicity, but at the same time, you must focus on keeping up a presence. If you want your new product launch to be a success on social media, it’s important that you define what success is. 7. The big deadline you should be thinking about is the new product launch date – let that act as your starting point and then build your timeline backwards from there. For example, we spent a solid week promoting our Instagram Stories scheduling feature on social media, and then we launched our free Instagram Stories for Business course one week later. 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