To create a great social media calendar, organize each of your social media posts by: Use color-coding to differentiate your channels (the Custom Fields feature in Asana can do this). 18. ... and build a plan that fits your workflow. Write email subject lines that drive more conversions. Create clear social media posting guidelines that state very clearly, using examples, what is acceptable and what isn’t on your company social media accounts; Create a social media workflow … Because each social channel has a slightly different algorithm and preferred posting method, your strategy and checklist for each one will change. It's not a winning strategy. It’s a lot to keep track of. Because you need to post much more frequently to Twitter then to any other social channel, your multi-media team will need to create extra content to supplement those posts with, hence more time for managers do to their final QA. Your business will need a couple of … Breonna was a Content Writer for CoSchedule. It’s well established that social media technologies – the applications, networks and platforms that drive tactical implementation – are not considered by most to be a cost barrier. So how would you begin to post to this network? Editorial calendar template. As with every social campaign checklist, you should know what channels your campaign should be running on. With a social media content approval process, your team will get back that much-needed time and publish content faster and easier. This list is going to look pretty different from our Facebook and Twitter lists. With that in mind, let me explain what was cut, combined together and why that happened. Once your campaign theme has been determined, your team should easily be able to decide if Facebook fits the bill for a usable social channel and if your team has worked with the channel before they should know the best times to post. So let’s hack that list apart, shall we? And suddenly the list becomes more concise and timely. Doing so also means avoiding needless mistakes and saving serious time. Gather essential team members (45 days before publish) (social media manager) Or you can download it manually here. So for our final list, what did we cut out. 9. 15. This way, you can sort and view tasks by those categories. I’ve recently taken over all social media direction for a medium-sized startup and a part of what I’m trying to build out is a solid internal request system for posting on our various social accounts. } 20 Social Media Response Template Examples for a Better Workflow. You might be thinking, “Breonna can’t I just use the same task list for Twitter?”. var n = name + "="; document.cookie = name + "=" + value + expires + ";path=/"; For some teams, social media might be a part of a broader marketing strategy. But that’s still a lot of work. If you’re juggling many different channels, consider creating a dedicated social media calendar for each. Anything that doesn’t fit into a 10x isn’t worth your team’s focus and is a waste of your valuable time. Respond to comments, questions and more on post (5 days after publish) (social media specialist). Tools like Buffer, Hootsuite, and Social Sprout can help you schedule posts and see what’s coming up. To create a great social media calendar, organize … To put that into context, the lifespan of a Facebook post is about 6 hours. So if you were to write down your content approval checklist, it might look something like this. But seriously, you can shave off so much time by cutting out the peer editing process. Use custom templates to apply the same format to every project. Approve outside content sources (31 days before publish) (social media manager). While social media marketing can be difficult and time-consuming, understanding the social media workflow and planning your time accordingly will ensure that you get the most out of your team and their strategy. They are essential organizational tools for strategically planning all the content you’ll create and share. if(gclid){ Identify what each role does (the tasks) After you have identified the roles for a given workflow, identify the tasks (“create a draft” or “approve a draft” for example), assign each task to a role, and put the tasks in order of completion.. Then define each task in as much detail as needed to minimize time spent on avoidable edits, queries, and general confusion. 20 Social Media Response Template Examples for a Better Workflow. The Social Media workflow is designed to optimise and best manage your time in Social Media, as well as help you become more efficient and achieve better results. As social media marketers, our role goes beyond simply knowing what’s going out on which channel and when. function getParam(p){ Response Templates for … Respond to comments, questions and more on post  (5 days after publish) (social media specialist). Fortunately, these 4 templates and workflows can help you keep your social media plans on track: Want to learn how to run your other marketing programs successfully? How to organize all of your marketing with CoSchedule best practices. I’m not gonna lie, this list makes me have a mini panic attack. Now let’s move on to what we cut and combine. This brings me back to my earlier point on properly training in your team. while (c.charAt(0)==' '){c = c.substring(1,c.length);} Just like with Facebook and Twitter, Pinterest content will be approved much faster if you trust that your team will meet the content expectations you’ve clearly laid out for them. This could be influencer content, inspirational quotes, or older blog articles. How To Create A General Social Media Workflow Checklist So if you were to write down your content approval checklist, it might look something like this. 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